Feedback on Director's Commentary

Affi

Hector, Jake Karis and MiMi

Sound and considerate understanding of the technologies used in production of the video, for example in terms of set design quality and the use of FCP to create ‘earthquake’ effects.

There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras and in the post production editing process – in discussion of match of action, lip syncing and graphic matching – in glitch effects and blinder lights in production. This is sustained and thorough and accurate in discussion of the branded themes of the MV of urbanism and a social realist feel.

The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well, particularly to selection and construction of narrative, using masks and editing techniques, such as cross cutting and the pacing used. Excellent command of terminology and well presented – understands and discusses convergence really well if implied in the commentary.

There is sustained justified decision making links between the technologies used the product and audience reception in terms of the Grime genre. Recognises the need to account for errors in the post production stage.

This is a well considered documentary, well done and Well presented work.

Feedback

You make many good points in your presentation which I feel is an excellent address of the evaluation task.  In particular you bring together many points in relation to the campaign and the marketing mix that you want to create, with suggested areas of development.  there are one or two things that you need to do to ensure that the evaluation fully meets level four criteria.  First check your spelling in the slides as errors are evident.  I do feel that you need to revise who the target audience for your campaign, an 18 year old has very different tastes to a 28 year old.  It might be better if you argued that you had a primary and secondary market with different if similar sets of VALS.  Also try to use Dyer's arguments on the star image and you have created a brand identity for your artist.  I am not sure if grime is a feature I would expect to see in NME magazine.  Can you please blog evaluation task one.
Thank you, well done an excellent effort.

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Excellent posts - well done, fully reflective on the production process!

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Excellent!  Next is to complete the CD digipack and get this posted.  Only one are for development is linking production to the construction of the star image via the look or mise en scene of the video - how well do you think this went?

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Excellent, sustaimed reserach and planning.  Clearly meets Level four requirements.  An outstanding effort.

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There is some excellent evaluation of th ereserach and plannng here with good resentation work uisng slideshare and PPT.  I feel that you cover most point with the planning and developing of your ideas.  The evaluation of the animatic is under utilised tough and needs more detail into how this graphic represnetaion of your final product may be reachable.  Think about evlauting this according to the guidelines I gave out last monday.
The valid, detailed and reflective comments that you make need to be developed further with  key media concepts and theoretical ideas;  for example, link the planning to star image,  or how set design and lighting link to mise en scene and/ or what model's of lighting you are using in relation to your set - key, fill, directional, discuss the intensity and colour and what you are trying to represent about your artist

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You have a well presented and organised blog of your concept.  Do ensure that you can link your concept to real media practice, by using examples.  Your concept can be developed further by linking the development of you idea with the work of Negus on the music industry or Dyer on star image.