Having published our final product on you tube, we achieved a lot of positive and constructive feedback. The reason we chose you tube, was because it's a free video sharing tool, interlinking social networking sites with society. Here is a screen shot of some of the feedback we received, overall we received а lot of facebook on the editing and use of shots, as well as our powerful lighting such as having used blinder lights and the starcloth as well.In order to receive feedback, we used a variety of approaches in order to receive a variety of information, this ranged from Focus groups to personal questionnaires.
Focus group- A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. http://en.wikipedia.org/wiki/Focus_group%20
Having looked at our audience feedback, it is evident to say that we can base the audience readings from the narrative within the video. Narration is concerned with how an event is presented; as a group we decided for our music video to be more performance based than narrative based and therefore we rationed the information an audience requires, generating curiosity amongst the readers. I decided that the beginning, middle and end are not contained in an individual scene, instead they're created by the relation ship between different elements. Such as my character Affie and the mysterious, anonymous girl. These are essential parts of a narrative, as its the part which provides the most vital information, allowing our audience to construct meaning and form their own interpretations. This was evidently shown, through a range of readings and interpretations which connotes that various people within the same target market can have preferred readings open to questions, which differ from other people in the same target market. 
Its fair my music video 'Party Animal' contains narrative and it also provides a structure of meaning, an organising principal for audience to decode the text ( music video) and form personal opinions and judgements.
Theorists such as Roland Barthes claims that a narrative can be broken down into 5 codes/rules. The codes direct the reader into making sense of the story, helping our audience form there opinions and interpretations. There are many reasons for these codes, firstly texts are polysemic, meaning they are open to many different varieties of interpretations by the audience.
Having looked at our audience feedback, it is evident to say that we can base the audience readings from the narrative within the video. Narration is concerned with how an event is presented; as a group we decided for our music video to be more performance based than narrative based and therefore we rationed the information an audience requires, generating curiosity amongst the readers. I decided that the beginning, middle and end are not contained in an individual scene, instead they're created by the relation ship between different elements. Such as my character Affie and the mysterious, anonymous girl. These are essential parts of a narrative, as its the part which provides the most vital information, allowing our audience to construct meaning and form their own interpretations. This was evidently shown, through a range of readings and interpretations which connotes that various people within the same target market can have preferred readings open to questions, which differ from other people in the same target market. 
Its fair my music video 'Party Animal' contains narrative and it also provides a structure of meaning, an organising principal for audience to decode the text ( music video) and form personal opinions and judgements.
Theorists such as Roland Barthes claims that a narrative can be broken down into 5 codes/rules. The codes direct the reader into making sense of the story, helping our audience form there opinions and interpretations. There are many reasons for these codes, firstly texts are polysemic, meaning they are open to many different varieties of interpretations by the audience. Overall i have learnt that our finished products were aimed at a niche market and range from 18- 28 years old. Our market is niche because the genre of Grime music is not as popular as genres such as pop. Therefore by targeting a niche market we are advertising the genre to an audience that we know will enjoy the music. Because an audience has already been built after Dizzee Rascal and Wiley brought the grime genre to the mainstream audience between 2003- 2004 we know that we have an existing audience. Although it was brought to the attention of the mainstream media Grime / dance is still considered as ‘Underground Music’.
On the Jictar scale our target audience is under the categories of-
A- higher management/administration/professional
B-middle management/administration/professional.
C1-supervisory/clerical/Junior management.
We would use a physiographic segmentation- under the teenage VALS (various attitudes, values, beliefs and lifestyle choices). Our target audience would be categorised as-:
- rebels
-trendies
-drop-outs
-innovators
We believe our target audience would be from a black, urban, working class community.The most important thing that i learnt from our audience feedback was that each individual had interpreted the narrative in a different way, it was evident that our music video was more performance based although people admitted they were confused with the whole narrative, and that is due to the fact that we left the music video on a 'Cliffhanger', a device television dramas and soaps use in order to keep the audience on there toes and leave them intrigued and demanding to watch the next episode, keeping there interested. This technique was used in my music video in order to allow our target audience to interpret how they wanted to. Mainly due to the fact that our text is polysemic, and open to interpretation, preferred reading is very relevant as it is down to the individual and there opinions. Although on the other hand, my group challenged typical stereotypes of black, urban rappers against societies views, we created Affie who is representing a godly figure, looking down onto the mysterious, anonymous girl caring for her, allowing her to step out of her shell, and stop being a recluse. This challenged the audience as usually black, urban grime artists are considered to be dangerous, hard and tough, this changed as Affie yes has a very strong stage presence although this juxtaposes due to the worldly, concerning issues he sings about, out to the audience.
Underneath is a focus group of our target audience being intereviewed for there opinions and the aspects they struggled to understand or liked-
