Saturday 21 January 2012

Feedback

You make many good points in your presentation which I feel is an excellent address of the evaluation task.  In particular you bring together many points in relation to the campaign and the marketing mix that you want to create, with suggested areas of development.  there are one or two things that you need to do to ensure that the evaluation fully meets level four criteria.  First check your spelling in the slides as errors are evident.  I do feel that you need to revise who the target audience for your campaign, an 18 year old has very different tastes to a 28 year old.  It might be better if you argued that you had a primary and secondary market with different if similar sets of VALS.  Also try to use Dyer's arguments on the star image and you have created a brand identity for your artist.  I am not sure if grime is a feature I would expect to see in NME magazine.  Can you please blog evaluation task one.
Thank you, well done an excellent effort.

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