Wednesday 8 February 2012

Evaluation task 4- pre production

Media technology played a very important part of all process within my media production, particular in pre production. In digital video, photography, television and film, pre-production refers to the tasks that must be completed or executed before filming or shooting begins. This includes tasks such as hiring actors or models, building sets, budgeting, planning, scheduling, renting equipment and tests, to name a few of the many pre-production tasks.

http://www.webopedia.com/TERM/P/pre_production.html

At this stage of the process, we were researching and considering possible genres we wanted to take on, having used the search engine google, we researched the grime genre and grime artists, which we could possibly use.
Firstly wikipedia, a very famous online enclopedia gives the defniition of grime as- Grime is a style of music that emerged from Bow, East London, England in the early 2000s, primarily as a development of UK garage, dancehall, and hip hop. Pioneers of the style include Dizzee Rascal, Wiley, and Roll Deep.



no hats no hoods, was our final grime record company. The reason why we chose this company was due to its reputation and brand image.It has been said that,  No Hats No Hoods is the UK’s leading Grime label. Created in 2007 when Grime releases on 12” were few and far between and the market was flooded with mixtapes, No Hats No Hoods set out to bring back vinyl culture to the scene. The label was born out of also the only regular club night in the grime music at the time, Dirty Canvas.
In order to display my research we used E-Blogger, this online tool helped me publish dynamic and creative peices of work. Within my blog, i dicuss my personal interpretations and thoughts of i used new media technologies in order to construct, reserch and plan ideas for our music video. Blogger has a creative format which can meet anybodys needs, as can be redesigned and you can upload work from powerpoint, slideshare, word, prezi etc.




For our tests shoots, which we called prelims, we used the Hardware of Sony cameras F3 to shoot the footage we wanted. With these Sony cameras we shot our animatics too, we shot storyboards on camera in order to bring the planning to life.
Other pieces of equipment we used was mobile phone cameras, in order to cast the actors for our music video, we took photos of them and uploaded them to our blog. It was a quick and effective way to capture pictures of our actors. Once we had all the footage we then used the software Final cut pro in order to edit our simple footage.

http://www.sony.co.uk/biz/product/xdcamcamcorders/pmw-f3k/overview 


One of the difficulties we faced was in fact finding the music track, we needed a specific digital file (WAV) audio file. We needed this a specific  audio file to use not only for post production but also for the shoot day, so we could shoot in time to the song. Having done plenty of research on the internet we had difficulties finding the digitalised wav file, so we thought of emailing Mikill pane himself and asking, we emailed him but got no reply. We just used an ordinary music file which was a little distorted but it worked well, and produced a good enough sound. 

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