Photos taken by organized photographers.

As well as keeping a track of our shoot day by taking videos and photos on our phones, we also organized three photographers to come in and take some professional photos up to a high quality standard. We directed them to the type of shot and angle we were interested in and ended up with some professional photos. The photos have not only captured the essence and ambient of our music shoot, but the colours and shadows  are really effective to people who were not at the photo shoot. These photos range from many angles, colours and portray different messages.


This first image clearly shows our finished set with the lighting and setting in process, the highlighted area in this photo is the throne, this is to highlight the importance of the place were Affie belongs. His throne showed his authority and heroism. I really like the way the royal red colour is highlighted and brought out, although the shadows by the side of the pillars, create an eerie and mysterious atmosphere, juxtaposing against the star cloth due to the twinkly lights which gives of a relaxed, star-lit atmopshere, almost like the characters were in an imaginative world.

This collage of photos displays our main character, Affie sitting in his throne comfortably. He is also looking heroic and authoritive. This shot was taken from a very low position on the ground in order to emphasize his high status. We felt the chair was the most important prop within our set due to the idea of our grime artist juxtaposing his grime image against the setting. We hoped this contrast was visually interesting and exciting to the viewers and the message is portrayed that people may stereotype certain people but at the end of the today, people are equal and belong wherever they would like to be in society. 


The second photo is of the lighting we used throughout our set, as you can see there are four beams of light directly onto the set, and one extra large spotlight which was used in order to highlight the chair and Affie whilst sitting. The two read light which were directionally positioned in order to highlight the royal red curtains. The lighting we used was very effective and added the the ambiance of our music video as a whole. The First photo highlighted with the green background clearly emphasizes the lighting we used as well as our production team filming a certain scene, i like this photo as the essence of making this pop video was captured.

The three photos in the green block  demonstrate us as a team in action filming our pop video. the largest video is of Hector and i on the dolly, this piece of equipment was used in order to help us with our tracking, it was a slick, light piece of equipment which consisted of a chair and the camera attached on top, with another person from the team pushing them round the tracking on the set. We decided to go for an oval setting in order to give a twist and artistic flare to our video. As well as doing some slow tracking shots, we also did some very fast ones which was difficult at first as you had to make sure you didn't crash into anything or damage the set. Whilst hector was sitting on the Dolly i had to loop the wires in order for them to not get tangled with the dolly, otherwise this would have created obstruction. I enjoyed this job as not only was i able to watch the scene but i was able to contribute and help out with the tracking. Over the last year this was the first time i have used the tracking, due not having an appropriate exercise to use it with, i believe this was effective and we were lucky to use this in our video, in order to get some variation into our shots. 

Here these three pictures show our main character Affie, I felt he played the character of Mikill Pane very well, and it was almost a perfect match, he lip sinked the words exactly to the beat, although personally i thought  it must of been very difficult as it was rap so the lyrics had to be said extremely fast. In order to test Affies ability we did a few screen tests which was to see how he reacted in front of cameras and people. This turned out to be very successful so we knew he was appropriate for the character in this piece. At first we did face a few problem's due to Affie not knowing his lyrics, but after playing the track over quite a few times we managed to resolve this problem. 



These three photos display some of the props and how clever photography has portrayed them in an artistic way. In the first shot we can see Affie from a slight angle in his chair, but also the pillar and the hat is captured in it, most of the intention is brought to the cap due to this being in focus and the chair with Affie in is out of focus. I also like the shadows that the lighting has given off. 
Secondly we are paying attention to the wooden throne we hired out, it was a very tall chair, which we felt was most appropriate in order to leave head space between Affies head and the wooden engravements and detail on the chair. The wood was painted gold in order to give it the regal, royal look and the rest of the chair had red Velvet  seating and backrest.
Thirdly here is a picture of our lighting desk, we used this in order to control all the lighting, the exposure and brightness of the lighting too. It was a very useful piece of equipment and vital in order to produce an ambient throughout our set. 

Editing process.

The programme we used to edit our pop video was Final cut pro, an editing software.

" Final cut pro is an nonlinear editing system that allows users to edit video. Created by Apple Computer, Final Cut Pro allows you to edit everything from digital video, IMX and uncompressed SD to HDV, XDCAM HD, DVCPRO HD and uncompressed HD."

http://en.wikipedia.org/wiki/Final_Cut_Pro 

What do Editor's in Final cut pro do?

"A Final Cut Pro Editor is an Editor whose specialty is Final Cut Pro. FCP is a professional non-linear editing system developed by Apple Inc. The program has the ability to edit many digital formats including DV, HDV, DVCProHD, XDCAM, 2K, and IMAX film formats"

http://www.media-match.com/usa/jobtypes/editor-final-cut-pro--jobs-404398.php

Why is film editing so important?

“Editing is one of the vital aspects in the process of film production. In general, editing is done to provide coherence and continuity to a film. Editing is the part of post production of film making. Good editing can make bad production look good and bad editing can turn a good production into bad. Through editing, shots are combined in accordance with the script to create finished movie. A shot must be short enough to fulfill the purpose.”

http://www.associatedcontent.com/article/2442010/why_film_editing_is_so_important.html 

We can link in editing as part of mise en scene, this is the arrangement of everything that appears in the framing – actors, lighting, décor, props, costume – is called mise-en-scène, a French term that means “placing on stage.” The frame and camerawork also constitute the mise-en-scène of a movie. Editing plays a huge part within mise en scene and this is what it is necessary to comment on.
http://userpages.umbc.edu/~landon/Local_Information_Files/Mise-en-Scene.htm 

Having had a successful shoot day, the next step is to upload our footage onto final cut pro and start editing. In our first session of editing, we checked in all our shots and started the process of choosing the best shots out of all of them, then placing them into the log bin. This took quite a while due to us having taken a wide range of shoots in three different locations. After our first session we had pacifically chosen the appropriate shots we wanted to use in our final video. Due to this pop video being a team effort a as a group we all contributed our editing skills along hte journey, although most of the editing was done by hector in the rough cut. This rough cut took a few hours in order to use all the selected shots we were happy with, we dragged them onto the timeline with the track and began to add in further detail and merge the clips together in order to try and make our first rough cut.  

Third set.

Despite the weather being a bit gloomy, we went ahead with filming in Guildford, once  we arrived in the Guildford it was late afternoon and we knew that we had left it a bit too late as it would shortly be getting dark. but that didn't stop us, we first of all went to our first location which was the bridge by the cinema, here we took shots from the other side of the river Thames in order to give a stalkerish, following approach of Georgia. Georgia is shot walking beside the river, having accomplished these shots we then moved on to filming  her feet by shooting from laying the camera very low down on the ground. Another shot we took was a close up and extreme close up of her face whilst walking. Moving down the river we took shots of Georgia against graffiti, to give it a rough edge of society, another was walking under a bridge and through these wooden sculptures on a patch of grass. Unfortunately it got to a stage where we lost the light and couldn't film anymore, i reckon if we had put more preparation into planning if there weather would be bad, then we would of had enough time to shoot all the shoots we wanted to, apart from that it was a successful day. 

Account of Shoot Day.

On Friday the 4th of November was our shoot day for our pop video, having set up our shoot the day before we felt confident and reassured that the day would go smoothly. In the morning before we started we had a few issues, due to the weather. The majority of our pop video was to be filmed inside the studio, which no doubt was a problem. Although the other half of our shot day was in Guilford, although the forecasted weather was rain and thundershowers. We decided to make a decision after lunch, whether we will go ahead with filming in Guilford or whether we will have to think of another idea. 

Our day didn’t follow our shooting schedule as such, but it was a helpful guideline tool. Having gathered our main characters, Affie and Georgia we briefed them about what was going to happen throughout the day. Not needing Georgia for a couple of hours, we sent her off and asked her to come back later. It was important for Affie to feel comfortably with the set and the surroundings, so we put the track on repeat so Affie could familiarize himself with the song and the set together, we had a few difficulties due to the fact that Affie didn’t know all the song lyrics, this caused a little frustration as most of the shots we planned to do were close ups or extreme close ups of his face. Although running through the song 7 or 8 times had helped Affie learn the lyrics. The pictures on the left hand side demonstrate our shoot day focusing on the first set lit, also the monitor is shown where we watch the recording live, in order to see how it looks on tv, also the lighting desk where we could control the lighitng and playback of the track.

he majority of our shots were taken on the camera and tripod, the various shots we took was,
- establishing shot http://www.cla.purdue.edu/english/theory/narratology/terms/establishingshot.html

-close up 
http://www.answers.com/topic/close-up

- extreme close up
http://www.answers.com/topic/extreme-close-up-graphic-arts

- extreme close up of half his face

-shots flipped to other side of his face

-shutter shot
http://www.ehow.com/about_6702380_definition-camera-shutter-release.html
-another shaking shutter shot

-side on view of hat/face.

- tracking shot 
http://en.wikipedia.org/wiki/Tracking_shot

I especially liked the tracking shot, as it give a different perspective of our set and our character, we did this tracking shot 10 times in order to get a few good shots out of this. We used the dolly in for the tracking to result in the best shots. We simply made our artist follow there camera around the set, in order for it to add to the ambiance of the music video.


Change of set- Blinders

Due to my group wanting a contrast in sets, we came up with the idea of having one wall full of blinders, these blinders are large lights which are very powerful. We discovered the lights erase all of our artists except for his shadow/outline. We took down the old set, and left the studio bare except from the wall of these lights, it then allowed us to assemble the tracking down so we could take some tracking shots. Using the blinders, we decided we wanted Affie and Georgie to have a shot with these blinders, using Affie first we asked him to behave and sing similarly to as before although over-express his actions and move around more frantically, in order to create more silhouettes and shadows. After Affies time with the blinders, we moved onto Georgia, here we focused more on her face and singing, we dimmed the lights a lot more so more of her body and face was seen, although the lights crept in between her body and displayed rays of light. I felt these blinders was a good alternative to a set as it was visually interesting, unusual and a very simple concept for us to achieve.

The only problems we had was occasionally when we turned the blinders up too bright, it was difficult to film and even track as we couldn't see anything through the camera as it was just a white light, also in this incident we had to get the right exposure of light in order to still get an image of the character. Above are a few images of Georgia and Affie in set with the blinders. 

Account of day before shoot day.

Having had a successful shoot day, now i am going to write an account of our shoot day.

Starting with the setting up of our set, which included the set, props and scenery.  Having been given the afternoon before our shoot day  to set up our set, we had to make sure that we use this time wisely and not waste any valuable time. As a group of four, we targeted different jobs at each other, firstly as a group we cleared this studio to ensure that we had the space we needed, and no additional props and items were left around. Karis and i started bringing in the props from the prop containers, into the studio. once all the main props were in the studio, we started to design our set, as we did in our sketch previously drawn throughout preparing our shoot day.  With help from the technians, they assited us and were able to do the difficult jobs we wernt allowed, able to do. Such as assembling the star cloth, which is shown in the first picture to the right, this starcloth was 10ft long and with the help of a crane, it was assembled. The starcloth was assembled on the back wall of the studio. Secondly we brought in platforms and steps in order to give height to the thrown, in order to show authority and royalty. This was then covered in a royal red carpert, in order to carry out the king theme and decorate the set. in order for the carpert to stay in place, we used staples although this wasnt so effective as they kept coming udone. Although in the end we had no problems, whilst the set was placed on top. Our final throne came from a theatre props website called

http://www.propit.co.uk/. This chair was gold and red velvet and suited our set appropriately, matching the drapes we then put up. These drapes were attached to metal poles and balanced with a weight at the bottom. At this stage, the star cloth, drapes, carpet and throne was on stage, finally we added the white pillars either side of the platform, and on top we used stone greblins in order to add an authentic look to the set. Although in order to add our character, Affies style to it, we placed flatcaps onto of these statues heads.

I felt setting up the day before was a wise decision and practically suited us, as when we had our shoot day the next day, we found we were organized and able to have a sucessful, smooth running shoot day.

Feedback

Excellent, sustaimed reserach and planning.  Clearly meets Level four requirements.  An outstanding effort.

My interpretation of Set Design

Here is a collage i made of the set design i would  like to have in my final music video, it involves star scape, lighting and chairs. And a colour chart, in order to set the colours for my scene. i thought it was important to visually show the audience what we are planning to set and also i showed this collage to Dan who organizes all the set, so he could get a visual of our final set.

These drawings and rough sketches explain a rough drawing of the set from a birds eye view.  Using the studio for the reason that we want a minimal, black and simplistic set. Another is details on the type of lighting we would like to use, such as colours, moods and positions in the studio.
The third picture is a hand-drawing of a throne i have drawn. also the fact i drew the chair in order to convey Affie as heroric/king like. This will be represented by him sitting in a thrown. The main prop on the stage will be this chair. Affie will also be wearing a 'crown', which will actually be represented by a cap instead, to fit in with the grime/RnB genre and look. The fourth page is a chaise-lounge, this was an alternative if we didnt use a throne. It is a larger peice of furniture, and may fill up more of the studio spce. Although could be classed as quite an elegant and feminine peice of furniture. Although aswell it can still be potrayed as being heroric and luxurious, king like.

My Digipak Ideas

Audience Feedback.

Audience Feedback-

 Song- Party Animal- Mikill pane.

After performing our pitch of our final ideas for our Music Video, we asked various students for some feedback on which aspects worked and others that didn’t. We also needed ideas in order to improve. The feedback that the audience came up with was-

Holly Finlay

Question- I really liked the whole concept of what you visually want to display but realistically will it work, with the oil canister inside the studio?

What we have done-

In order to still involve the oil canister, we are not allowed to alight the oil canister inside so we came up with the concept of having a third location outside in an abandoned playground where we can alight the oil canister. This change of scenery will contrast to the studio and there will be junk and old burnt items lying around the scene.

Megan Flook

Question- Your set sounds very minimal and basic, how are you going to make sure the audience is entertained and how are you going to make the music video visually interesting?

What have we done- Having a plain studio originally sounded like a very clever, smart idea, but now as we have progressed we have realised that shooting forty or more shots in just one room is very boring and does not appeal to the audience. So we have changed our locations from one to three.

1)      the studio, where all Affie’s shots will be taken

2)      An abandoned playground3)      Guilford high street- for all the shots of the girls walking around

We hope by introducing three locations into our music video, it will provide the audience with a more interesting and entertaining concept. Having a vast contrast from a studio into the open country air, hopefully will do it.

Bella Macdonald

Question- Your artists genre is Grime, do you reckon this will appeal to a mass market or a niche? How are you going to advertise and promote the song to everyones likes?

What have we done-  We have focused on the Hip Hop/ Grime genre with full attention to our target audience being a niche market which would range from 18-28 years old. Our market is niche because the genre of Grime is not as popular as genres such as pop. Therefore by targeting a niche market we are advertising the genre to an audience that we know will enjoy the music. In order to avdvertise our song to as many people as possible we want to let Affie come across as a similar artist to Wiley and Dizzee Rascal. These artists are major stars in the music industry and appeal to a mass market of people, I believe our audience will be similar people interested in the grime and hip/hop industry.

Gabi Restanio

Question- what sort of lighting are you using? As you are filming in three different locations, wont there be a vast contrast in the lighting?

What we have done- in the studio we have three walls and two of them well have mounted lighting, on one of the walls we have star cloth and on the other a ray of lighting. Outside we will use natural lighting, although in Guildford we hope for the sun to go down so we can filming from light to dark, this will produce a vaster contrast of lighting but hopefully it will all merge in together as one and  create a high quality music video. It is the way we shoot our shots and how we edit them and cut them in order for them to make sense.

Cast list and Costume

Cast and Costume

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Letter of permisson to 'The movement'.

Here is the request for permisson email sent to the record company 'The Movement'. We are now awaiting for a response in order to see if we will be granted with this permission.

Prop research- Thrones

Prop research- throne.

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Shooting Schedule

Shooting Schedule

In order to be extra prepared, we decided to create a schedule of our shoot day. Having two locations is another reason to plan our time, as travel time also comes into our shoot day and wastes time out of the short time we have already.

9 00 - makeup and costume, Georgina will get dressed into her appropriate costume, and get her makeup and hair done either by Karis or Mimi. Affie will be dressed by Hector or Jake. Arrival of Throne- delivered. Unpackage thrown, set up into place.

9 30 – Check all props are in place, and the set is perfect. Rehearse Georgina and Affie, with background song playing- like the screen tests.

10 -00 – 11.30- Shoot Affie's shots in film studio

List of shots

10.00- 11.30

–        Shoe

–        Mid close up of the face.

–        Puddle and Affies foot

–        Lips

–        Blackout

–        Establishing shot of the chair and Affie

–        Close up of Affie

–        Lips

–        Close up

11.30- 1.00

Shots outside at Beatrice Webb, abandoned playground- barrel being lit Barrel- oil can outside

–        Over the shoulder view of the girl and the barrel

–        Girl hands over the barrel

–        Establishing shot of the barrel

–        Extreme close up of the fire coming out of the barrel

1.00-1.20 -Lunch

                                                                                                                                                        

1 .30-2.00- Travel to Guildford

2.00-2.30- Find the location of chosen shooting area, and set up.  Off licence Shop

2 30 - 4.30

List of shots

- Girl going into the shop

- Outside shot of the girl buying a drink inside.

- She walks out the shop

- Girl continuously walking down a street

- filming her from behind

-filming her from in front

- Side on angle shot of girl walking

- Feet shot of the girl walking

4 30 - 4 50 - travel back to school

Feedback

There is some excellent evaluation of th ereserach and plannng here with good resentation work uisng slideshare and PPT.  I feel that you cover most point with the planning and developing of your ideas.  The evaluation of the animatic is under utilised tough and needs more detail into how this graphic represnetaion of your final product may be reachable.  Think about evlauting this according to the guidelines I gave out last monday.
The valid, detailed and reflective comments that you make need to be developed further with  key media concepts and theoretical ideas;  for example, link the planning to star image,  or how set design and lighting link to mise en scene and/ or what model's of lighting you are using in relation to your set - key, fill, directional, discuss the intensity and colour and what you are trying to represent about your artist

Lighting ideas.

Here is a video of our lighting ideas, it states various techniques and different uses of lighting which may be effective and artistic in our music video, such as the star cloth or fire effect. 

Evaluation of my Storyboard

Evaluating my storyboard

The way we portrayed the process of our final animated storyboard was shown by taking photos of work in process, which is displayed in the presentation called “planning and preparation of editing our storyboard”. Also in order to back up this evaluation. We also recorded two minutes of us editing in order to display the process we went through, it helps set a reminder so I could remember what process we went through and how we dragged each shot into the timeline etc.

Due to editing the storyboard is a group task, we all took turns on editing the storyboard, and it took a lot of time and patience, although resulted in a clear animated storyboard that will give a flavour of our music video.

It took time to match each shot to parts of the song, in order to do this, we broke down the song by using markers on final cut pro, but also having drawn and recorded various amounts of shots, we had a creative idea and plan of where the shots would go in the video.

This process was necessary in planning and research In order to achieve the possible outcome on the final day. This animatic storyboard will provide my group and myself with an insight in what we hope our final Pop video will look like. Obviously much improved and more artistic but this flavour is very important.

There were many moments I found difficult in editing; I wanted the video to make sense to the audience as well as us through the editing process. It wasn’t a case of dragging random shots onto the timeline, we had to be precise and accurate in order for it to look and sound appropriately good.

Following Richard Dyers star theory that a star is an image constructed, we wanted to make sure we incorporated that into our animatic, by focusing attention on Affies personal features such as his face and clothing. As well as the girl, in order to create a unique selling point for the artist and the music video.

I would like our stars (Affie and Georgia) to be made to appeal to audiences, which will in turn generate revenue for record companies.

In order to produce this animated storyboard we used the role of digital technology, such as high tech cameras in order to film the multiple images we drew. After filming 10 seconds of each photo, we then uploaded these images onto Macintosh on the Apple Mac’s then downloaded them into final cut pro. This use of technology enabled us to help formulate the best possible concept of out music video.

I believe my animatic helps me with the planning of the rest of my production as it gives me a visual idea of what wed like to present and how we like to portray our ideas. Our storyboard has changed since been edited but only has it improved by various props or shots changing, in order to produce the highest quality music video. 

Here is a video of our group editing our animated sketch, it clearly shows which actions and buttons we have used over short space of time. allowing the audience to view the process we undertook in order to accomplish the animated storyboard.

Animatic story board- Party Animal

Here is our storyboard edited and animated, in order to accomplish this video, we drew various shots and placed this in order. This allowed us to picture how the shots would flow. In order to upload the shots onto final cut pro, we filmed each individual shot for 10 seconds. After this we dragged each shot into final cut pro, and began our editing process. This video displays us editing a section of the video, dragging sound and images into the timeline.

Planning and preparation on editing animation and cd cover.

Props and Costumes list.

Props and costumes lists

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Here is a presentation of the props and costume we would like to use, each slide represents different ideas of the probs in the studio and outside the studio aswell.
The costumes we have chosen are based

Digipak covers

Digipaks are essential in the advertising marketing industry due to the fact it sells the artist, by using images that catch an audiences attention. It incorporates many different things such as where to download the artist’s music, logos from record companies and the tracks of song on the back of the digipak.

Having done some online research on particular Digital designs, I was able to research into some artwork used by similar artists and how it contributes to the star image.

The front cover of a Cd is one of the most important aspects for the artist, as it I what the audience sees before listening to there music. If they are attracted to the cd/digipak design then it will appeal to them. The way this digipak can appeal to them is by introducing bright colours, pictures and logos. This is made artistically by graphic designers, photographers and artists. Due to the fact we are targeting an audience of grime, hip-hop this is a very competitive, niche market. The particular look id like to convey on my digipak is similar to these ones-

Id like my digipak to be creative, appealing, colourful, artistic, graphic, eye-catching, etc.

These four examples of Digipaks relate to my genre of grime. Some of these digipaks shows the artist face, some are simple and focus on particular detail such as the tattoo on his neck. The other album cover belongs to Devlin, another rapper associated in the genre of grime. This is a more simplistic version, due to the fact he is just pictured up against a wall, and his facial expressions are serious. Most grime artists like to represent themselves as serious and hard people.

Also the actual font of writing where the artists name is portrayed is very important, as that need to be eye-catching and attract the audience. Colours and fonts are to be used here. 

Other example which caught my eye are- 

Research and evaluate the institutional context of your artist.

Our artist Affie, singing the song “Party animal remix- Mikill Pane” comes under the genre of Grime. Afiie is a young artist, who isn’t well known so a minor record company would be most appropriate, targeting the Hip Hop/ Grime genre. Finding a record company which will take on Affie is most important as we need a company which will not only sign him but also support and promote his songs and himself.  Having done some research on grim labels, I looked on grimepedia to see the range of grime record labels on offer.

Many which came under this title were-

Firstly I like the sound of –

Eskibeat Recordings

In 2004, Eskibeat Recordings was formed by Wiley to bring young grime artists into the spotlight as well as release his own music under the label. Eskibeat is a minor record label in the music industry  but due to the fact it was formed by Wiley in the grime genre it is a mjor record company.

Eskibeat Recordings is collective of grime producers, and established by CEO Wiley. There has been much confusion about what exactly comprises Eskibeat Recordings, with many artists, mostly MCs, joining and leaving the collective before any recordings or releases were made. However, there have been moves to revitalize Eskibeat, with the label selling T-Shirts and releasing material, including Wiley's EP Grime Wave.

The members of Eskibeat are thought to consist of the following:

Wiley

Bless Beats

Maniac

J.J.

Ice Kid

Furious

Chipmunk

Little D

Maveric

Suge

Hardsy

Due to the fact that the members of Eskibeat are well known, especially Wiley, Maveric and Chipmunk this will help promotion for Affie and its important the record company can place Affie into the right genre.

Also the genre of this recording company is-

Music - Rap & Hip Hop. Which will help attract different audiences with similar music interests, therefore allowing grime music interest a wider range of audiences.

It is a risk to be taken due to the fact that there has been some confusion on what exactly comprises Eskibeat but I think it’s a risk worth taking due to its reputation and well known image it has created. This is clearly identified due to the artists they have founded and signed, from the list above. 

The target audience-

Our target audience would be aimed at a niche market and range from 18- 28. Our market is niche because the genre of Grime music is not as popular as genres such as pop. Therefore by targeting a niche market we are advertising the genre to an audience that we know will enjoy the music. Because an audience has already been built after Dizzee Rascal and Wiley brought the grime genre to the mainstream audience between 2003- 2004 we know that we have an existing audience. Although it was brought to the attention of the mainstream media Grime / dance is still considered as ‘Underground Music’.

On the Jictar scale our target audience is under the categories of-

A- higher management/administration/professional

B-middle management/administration/professional.

C1-supervisory/clerical/juniour management.

 

We would use a physiographic segmentation- under the teenage VALS (various attitudes, values, beliefs and lifestyle choices). Our target audience would be categorised as-:

- rebels

-trendies

-drop-outs

-innovators

We believe our target audience would be from a black, urban, working class community.